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Why is it a symbol of a luxury brand that is greater than content, meaning transcends, it is only a sign in certain circumstances, and why are replica people willing to buy a symbol at a high price? Because the luxury brand can create a series of binary opposition culture, moral symbolism, such as “rich / poor”, “fashionable / old age”, “loyalty / betrayal”, “flashy / simple” or even “pure / degenerate” Model, and to some extent embodies a person’s identity, status and its feelings for replica rolex happiness or misfortune, the nature of oppression. Luxury goods as a highly personalized items, the symbolic significance of its brand has become a social consensus, is the “private utility” model.
When (when) – the time here, usually does not mean the generation of luxury brands, but the plot needs a typical situation under the typical time. The typical time of choice is not much, such as Vacheron Constantin’s choice of time: as early as 200 years ago Vacheron Constantin and China, 1860 Xianfeng Emperor specially to rolex replica watches Vacheron Constantin custom a pocket watch, and later the Palace Museum and the purchase of two Vacheron Constantin’s bell The 1995 Vacheron Constantin into the Chinese mainland market, the slogan is “Vacheron Constantin” to return to China, and the press conference address selected at the National Palace Museum. The Imperial Palace as a treasure trove of traditional Chinese culture, its special symbolic meaning and Vacheron Constantin thick cultural heritage is consistent. This typical time under the public relations activities focus on the brand history of mining, through the use of the Forbidden City platform, the perfect embodiment of Vacheron Constantin brand concept and heritage.

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